rom time immemorial, the Annurca apple has been prized as one of Campania's most delicious fruits. Its presence in the region, particularly in the area known as Campi Felgrei, has been documented since as long ago as the Roman Empire.
Since then, centuries of hard, patient work by local farmers, who mastered by trial and error the optimal conditions to grow this fruit, have given the Annurca a lasting fame.
Delightful evidence that the ancients enjoyed this apple as much as we do today, is found on the frescoed walls of ancient Roman villas, excavated in Pompeii and Herculaneum. In the "House of the Deer" frescoes, in Herculaneum, one can clearly distinguish the Annurca apples from among the other produce.
No wonder then, that Pliny the Elder in his famous "Naturalis Historia," a monumental compendium of Roman knowledge, gave the Annurca apple a prominent description.
Campania, known to the Romans as "Campania Felix" because of its extraordinary landscape and climate, boasts thousand of years of abundant and highly varied fruit production. The Annurca, often referred to as the "King of Apples," continues today to be an important part of this agricultural heritage.
