White Truffles & More is a special promotion organized by the regional government of Piedmont to promote important sectors of the local economy linked to the region's tourism as well as its wine, food and local cuisine.
The promotion, successfully launched in 2000, will be repeated this year in New York and San Francisco, with the addition of a new market, the city of Chicago. Plans are under way for a steady expansion of White Truffles & More to other American cities such as Washington DC and Miami. The promotion will be publicized throughout the month of November in publications such as NYCity Guide, The New Yorker, The New York Times, The San Francisco Examiner and San Francisco Chronicle.
This year, the promotion will kick off on Monday, November 4 with a press conference and luncheon at San Francisco's Marriot Hotel and sees the participation of 18 well-known Italian restaurants and gourmet food shops. (Complete listing of San Francisco's restaurants and gourmet stores.)
Then on Wednesday, Novermber 5, for the first time ever, the city of Chicago will host a truffle hunt. A press conference will be held at the Hilton Hotel and will be followed by a truffle hunt that will take place in the city's Grant Park and will be conducted by a real trifolau (a truffle hunter from Piedmont) and one of his specially trained dogs. Press and VIP will then move back to the Hilton Hotel for a luncheon featuring white truffles as well as other specialties of Piedmont.
The white truffle hunt is only one part of a month-long promotion involving 11 of Chicago's noted Italian restaurants and retail food shops, which will feature Piedmontese food products, including panettone, outstanding cheeses and hams, as well as such internationally known and appreciated wines as Barolo, Barbaresco and Asti. (Complete listing of Chicago's restaurants and gourmet stores.)
In New York City, on November 7, the press conference will be held at The St. Regis Hotel and will be followed by a luncheon featuring a menu prepared with authentic wine and food products of Piedmont including the white truffle. In New York City, the White Truffles & More promotion, sees the participation of 24 well-known Italian restaurants and gourmet food shops. (Complete listing of New York's restaurants and gourmet stores.)
This year's White Truffles & More promotion will run in conjunction with the Barolo Barbaresco & Friends, a series of wine tasting events designed to present the wines produced by some of the best wine estates of Piedmont to a selected group of members of the trade. The events will take place in San Francisco, Chicago and New York following the White Truffle and More event line-up.
The pairing of the White Truffles & More and the Barolo Barbaresco & Friends promotions makes for a unique fall experience. The success achieved in the past years represents why so many Americans are already fascinated by the diamonds and jewels of Piedmont's rich soil - not just white truffles, Barolo, Barbaresco and Asti wines, but also fine cheeses, Panettone as well as other specialties, all of which testify to the bounty and hospitality of this Italian region.
White Truffles & More the diamonds and jewels of Italy's Piedmont region have landed in the United States...
COMING SOON TO A CITY NEAR YOU!
