he Est! Est!! Est!!! di Montefiascone is one of the few wines of ancient origin whose date of creation is known: the year 1000. Up until that time, the wine produced from grapes grown on the slopes rising from the shores of Lake Bolsena to the town of Montefiascone was appreciated locally and it was praised by travelers, who remembered it and discussed it in the various other cities they visited. But there was really no trade in the wine.However, in the year 1000 the Holy Roman Emperor Henry V marched on Rome at the head of a powerful army to settle some controversy with Pope Pascal II. Bishop Johan Defuk was one of the followers of the expedition but he apparently was more interested in the sightseeing and Dionysian possibilities offered by the excursion than politics. He instructed his cupbearer, Martin, to go ahead of him on the route, keeping always one day in advance, and to select the inns where good wine was to be had. When he reached Montefiascone, Martin found that the usual notice "Est!" chalked next to the door of the inn selected was wholly inadequate because the wine in the town was truly excellent. Since he had not arranged any other signal with his master, he decided to communicate his appreciation of the wine by writing Est! three times, adding an additional exclamation point each time.
The reputation of the wine was made on the day Bishop Defuk tasted the Est! Est!! Est!!! di Montefiascone. Enraptured by the wine's smoothness, the prelate stayed on in the town for three days. After completing his imperial mission, he returned to Montefiascone and remained there until his death. And he was buried in the town's church of San Flaviano. For several centuries, it has been the practice to pour a barrel of wine over his tombstone every year.
