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Wines

A Wine Primer

STOCKING A CELLAR

he first consideration in acquiring wine is to have a realistic idea of the establishment's potential supply and demand. Bear in mind that customers at any level expect a wine's price to reflect its quality.

Before buying any wine, taste it several times, preferably after acquiring samples in different places. Control not only its class, but also the quality of bottles, labels, capsules, cartons or crates and, above all, the condition of corks.

Prestigious and expensive wines require more care in tasting and more attention to the potential of each vintage. When stocking wines for aging from great vintages, try to buy early and in adequate supply to meet demands for years to come, thus avoiding future price increases. Beware of special discounts for quantities.

Acquiring a large stock of a certain wine may tempt you to push that and neglect other types that make up a well-rounded selection. For wines that need to be drunk within a relatively short time span, order quantities annually but arrange for delivery every three to six months to avoid overloading the cellar.

Follow the advice of wine experts, but don't be unduly influenced by opinions or ratings. Rely on your own palate in searching out unpublicized or rare wines and offering your discoveries to customers. Wine drinkers like to be pleasantly surprised.

 

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Texts adapted from materials written by Fabrizio Pedrolli, of the Associazione Italiana Someliers, and Burton Anderson. Background image and most photos in this section courtesy of Giuliano Bugialli, all right reserved (see Copyright and Credits).